MAKING YOUR VALUE CLEAR
As Weston progressively turns to the Web as its primary reporting channel, Ove has been helping the company use the medium to its best advantage as a robust online investor tool.
Weston’s biggest challenge with its annual report each year is to make its own distinct value evident to investors, in light of its ownership of Canadian retailer Loblaw. As Weston’s primary communication tool, the annual report has also served to establish the company’s brand identity. Ove has been helping Weston achieve both goals since 2000.
In keeping with Weston’s philosophy of moving towards online disclosure of corporate information, Ove has been helping the company leverage the capabilities of the Web to create an accessible online reporting tool that could be constantly updated as developments warranted. In this way, the online report was less about a specific point in time and more about providing a current and comprehensive source of information about the company and its performance.
