SHAPING HOW A COMPANY SEES ITSELF
As Rogers moves to align its business under a unifying brand, developing the visual language for a new identity was an important step. Even more critical, however, was getting everyone on board.
Telephony giant Rogers Communications has undergone a transformation to align all of the company’s business units - from wireless to cable - under a single brand with a converged service offering. It’s a process that has encompassed a great deal of change, both within the company in terms of its operations and culture, as well as externally with its public-facing identities. Ove’s work with Rogers has ranged from the development of brand standards across a highly matrixed company, to helping the organization update and operationalize its corporate values.
