DELIVERING A BEST-IN-CLASS BRAND
Canada’s largest courier company is on a mission to build a strong, customer-focused brand that is the envy of its competitors.
As part of a long-term initiative to transform its corporate brand, Purolator Courier has been working closely with Ove to establish the underpinnings of a consistent brand presence in the marketplace for Canada’s largest courier company. An important facet of this work was refining the company’s logo and streamlining a fragmented visual identity and nomenclature system into a cohesive new platform. Ove has also been helping the company’s communications team implement the identity across applications such as collateral, the delivery fleet, as well as branded items for the 2010 Winter Games in Vancouver, for which Purolator has been chosen as exclusive supplier of courier services.