A HEALTHY PRESENCE AROUND THE WORLD
A Canadian health and nutrition company goes global with a new brand identity.
Lifestyles is a Canadian health and nutrition company that markets its wellness products through a global network of independent distributors. The company has grown into a major industry player, with a presence in over 30 countries around the world. The Lifestyles brand, however, was not adequately reflecting the company’s status as a global leader. Lifestyles needed an updated brand that would speak to a broad range of audiences - to both its independent distributors and their end customers, in multiple languages, cultures and countries around the world.
Ove worked with Lifestyles to develop a brand platform that would capture both the health benefits of its products and the financial rewards of working with the company. This position was encapsulated in a new tagline, “Live Better. Every Day.” - a message that speaks equally to the users of its products, and the network of entrepreneurs who sell them.
We then developed a new identity and visual style, providing carefully defined parameters for elements such as typography, photography and colour usage - critical given the company’s global presence and the independent, entrepreneurial nature of its business and marketing models. Launched to thunderous applause at an international leadership conference in May 2006, the new brand now provides Lifestyles with a strong, credible platform as the company moves forward - into the future, and around the world.
