BRINGING BRAND STRATEGY TO LIFE
As Canada Post undertook to evolve its brand, the corporation needed a way to visually signal that changes were taking place, while helping its people understand how to express the new brand in the marketplace.
Canada Post had been working with Publicis to develop a new brand framework in support of the organization’s evolution from a product and services company to an innovative turnkey solutions provider. As part of the Publicis network, Ove was called upon to develop a brand style that would help the company visually express the elements of this new framework. Ove subsequently developed an online brand essence guide to help users embrace the new brand and understand how to bring the new visual elements together in creative applications.
