BUILDING A RELATIONSHIP, BUILDING A BRAND

Ove’s philosophy of building strong working relationships is best exemplified by our past and ongoing achievements with BMO Financial Group.

BMO Financial Group logos (old and new)

Brand Realignment and Guidelines

Bank of Montreal had grown into a company with a diverse range of business products and services. Ove worked with the Bank to develop a unified brand identity and architecture system that reflects the company’s expanding scope of offerings while supporting the distinct strategic needs of its various lines of business. A single umbrella identifier, “BMO”, now unifies the organization’s many brands and serves as a beacon for the entire organization.

BMO brand guidelines