SIGNALING A REVITALIZED TELECOMMUNICATIONS BRAND
AT&T Canada creates a new brand to signal the emergence of a viable, formidable - and more human - telecommunications company.
When AT&T, one of the world’s largest and most recognized brands, pulled up stakes in Canada and declared bankruptcy, the principal bondholders of AT&T Canada worked with the Publicis/Ove team to reengineer the company with a new brand - one that would signal its long-term viability and new status as a fully independent Canadian business. The result was Allstream, a brand that is about more than just technology; it’s about the people behind the data, and the value they create.
