OVE EXECUTIVE SPEAKS AT THE ECO MARKETING CONFERENCE
September 2009 – Toronto, Canada
Jean-Pierre Veilleux, Vice President at Ove, addressed an audience composed mainly of Corporate Executives at the Eco Marketing Conference, held on September 16 and 17 in Toronto. His presentation Sustainability Reporting, Expense or Investment? took the audience through a tour of how a variety of companies have become leaders in sustainability reporting and strengthened their competitive position by leveraging their CSR reporting stream to communicate a meaningful and substantive identity.
In his hour-long presentation, he argued that reframing thinking around a company’s approach to corporate social responsibility and sustainability reporting can yield significant competitive advantages and also demonstrated how those companies that have moved beyond a limiting reporting mindset – one characterized by a regulatory framework – and toward an authentic, active and sustained communications approach (a cornerstone of most organizations’ reputation-building) are reaping the benefits of this approach.
Jean-Pierre also discussed the fact that given the current focus and interest on sustainability issues, corporate environmental programs and the ability to link these initiatives to an organization’s brand communications platform, was fast becoming an important determinant in whether or not companies are rewarded in the marketplace. By placing sustainability at the core of a corporation’s brand platform, organizations engender a trust that goes far beyond that of mere product-based brand affinity. This trust actually eases customer’s confusion around green/eco-friendly product claims and easily becomes the main currency of business by establishing a bond based on shared values.
Jean-Pierre also took the delegates through a step-by-step process to creating a CSR report and a review of local and global best practices showing how these key principles and learnings can be applied to greatly benefit their own organization.
About the Eco Marketing Conference
Eco Marketing Conference – create, innovate, change – was the third annual “green” marketing event hosted by Open Dialogue Inc. The conference targets primarily Corporate Executives, Directors and Managers of Marketing, Advertising & Communications and Product Development. With consumers, governments and corporations having acknowledged – and even embraced – sustainability as one of the major challenges of our time, the two-day event offered insight and inspiration about what it will take to survive and thrive in the growing green economy and how to align business processes with the attitudes of today's modern consumers to capitalize on new opportunities to build sales and brand equity.
About Ove Design & Communications:
For over 30 years, Ove Design & Communications has been forging a reputation as one of Canada’s leading branding and strategic design firms. From coast-to-coast, Ove works with a wide variety of clients in the corporate, public, government and not-for-profit sectors. Founded on the notion that brands are at the core of an organization, Ove is committed to working collaboratively with its clients to develop brand communication and design solutions that are aligned with strategic business objectives. As a member of the Publicis worldwide network, Ove offers solutions that are fully integrated in both traditional and new media.
For further information, contact:
Jean-Pierre Veilleux, Vice President, Ove Design & Communications
jean-pierre.veilleux@ovedesign.com